Why you’re suddenly hearing so much about EPK’s

Tisha Hammond
4 min readMay 14, 2022

Show off your a$$ets to the music industry whether you have a signed deal or not.

Photo by Austin Neill on Unsplash

So, you think you can sing…better yet, you know YOU CAN SANG. If you catch my drift, keep reading to learn how to accelerate your music career, grow your fan base, sell out faster and more often, and share your music with a larger audience by using an Electronic Press Kit (EPK).

If a career coach ever dissuaded you from pursuing a career in music, please forgive them. They know not what they do. You certainly can and should dwell in the opportunities that your vocals and tunes can bless this world with. What the world needs now is love…and if you show love best by singing, composing, and producing melodies for the masses, well set it off, then.

Starving artists need to know this:

Even before you ink a record deal or create your own indie label, you need PR. That’s right. I tell you this up front because I care about your career. So, just like you have a formula for spending all of that tour money that you intend to rake in, just set some aside to bring in a Press Relations team early in your career. The experts can create press materials and generate publicity that helps you show up out front and in the news. Here’s the easiest way to put it:

You need an EPK - like yesterday. It is the equivalent of your resume and cover letter in a neat digital package.

image of an Black woman playing guitar inside a record shop
Photo by Lechon Kirb on Unsplash

The media, agents, labels, venues, and others want to understand the essentials about you as a music artist. You, in turn, want your voice and tunes heard; you want to book a gig as often as possible and you want to network your way around the industry. Your EPK is the most professional expression of your musical story.

You can imagine that news desks receive hundreds (maybe thousands) of media alerts and pitches every day. Well, so do music industry professionals. They are scanning countless EPKs of individuals and groups who want to be the next big hit. So, what will you do to stand out from the crowd and show up in the right ear at the right time? Just as you care about your success, you’ll also want to give the music pro something to care about. You’ve heard it before and it still rings true.

You can only make a first impression once; so, make yours count.

~ Tisha Hammond

Here’s the easy part:

Compiling all of the goodies for your EPK. It should include:

  • high quality branded graphics
  • music audio clips/soundbites

Read my most recent article about soundbites next at:

  • your bio
  • audience stats/reach
  • embedded links
  • music videos
  • digital downloads
  • audience feel good stories (testimonials)
  • press coverage (As Seen On)
  • upcoming tour and event dates
  • press releases for your musical events
  • private music collection (not for the public)
  • cover art
  • vector files for your logo
  • your contact information (you’ve a website, right?)

The next part is not for the faint of heart.

So, okay, you’ve got the ingredients for an incredible EPK; you know why you need one; and next, it’s time to put it together in a digital package that music insiders want to open and listen to. It’s your time to shine, and how in the heck do you do it?

Here are some resources for creating your next EPK (and to refresh the one you haven’t dusted off in awhile):

  • Adobe Spark
  • Adobe Indesign
  • Your favorite website builder; and
  • YouTube

But who in the heck has time for creating an EPK when you love making music and holding all-night jam sessions? And where will you get the contact information for the music insiders to send your EPK to?

Creative Writing experts, like the team at AscentMediaPro.net, can create and distribute the EPKs that help you show up out front & in the news & across the airwaves.

#publicist #mediarelations #presscoverage #design #epk #musician #artist #talent #ascentmediapronetwork #ascentmediaprodotnet #music #peso #storytelling

You can now listen to my articles on Medium.com


Successful people do what unsuccessful people refuse to. That’s why Ascent Media Production (AMP) Network offers creative products, influential media promotion services, and relationships that help you show up out front and in the news.


Tisha Hammond

President and Editor-in-Chief, AscentMediaPro.net

P.S. I know that you want to make the kind of money that folds and not jiggles, but watch for my upcoming articles about making the almighty P.E.S.O.

You heard it from me first ~ ‘Currency isn’t always green.’ ~ Tisha Hammond



Tisha Hammond

Storytelling with a pen and keyboard since 2015. Getting the media to mention you at AscentMediaPro.net