Get some of this almighty P.E.S.O.
“Currency isn’t always green.” ~ Tisha Hammond * and you can quote me on that.
Hey Headliners,
I betcha knew that the peso was widely accepted as legal tender in the United Mexican States…aaaaannnndddd these United Stated…and some Asian territories, once upon a time.
That’s not the peso we’re talking about today, though.
Today’s global currency isn’t always silver or green. It “doesn’t jiggle jiggle” or fold.
If you missed the last article, you missed a pretty cool segue:
Cheers to Jeffrey L . Edwards, and his new album, JLE WORLD. #clientlove
Ma/am, sir,
lemme introduce you to the almighty P.E.S.O.
You see, I believe in having money and media on-staff. Here’s how to get both on your squad too.
Getting Passed Over for Opportunities Repeatedly is keeping your POOR. Prove me wrong.
Borrow my mantra, ‘Demonstrate RICHness Daily,’ instead. For the full description about my team’s core value about being RICH, we can take that offline in a one-to-one convo. For now, get some RICHness with the quickness by manifesting your media presence with these PESOs.
You want to be a speaker, make more money than your Boss can pay you now, see your name in lights, and get that time freedom that successful entrepreneurs & CEOs have, huh? You’re not alone. That’s GOALS and there’s one overarching thing that what makes it possible: Communications.
In my world of mass communications, currency isn’t always green. It’s news, it’s fast, it’s trending, and it comes with the cost of your voice and your video. Introducing, my teammate, the PESO communications model. Where PESO stands for:
Paid
Earned
Shared
Owned Media.
Depending on social media alone is the old, and frankly lazy, way of reaching the masses. With so many opportunities to meet your audience where they are, the best way for you (you are a brand, right?) to modernize your communication effort and reach a larger audience is to pick up these PESOs that I’m dropping for you.
For your sake, I won’t reinvent the wheel or boil the ocean, since Curtis Sparrer, Forbes Councils Member, Forbes Communications Council, has a great definition for this communications model. He writes:
Paid media, including advertorial content, sponsored content, social media advertising and exclusive, membership-based publishing opportunities.
Earned media, including free placements from media relations campaigns, such as press releases, bylined articles, “newsjacked” placements, investor relations, blogger relations/link building and word of mouth.
Shared media, including organic social media built on curated content, reviews, forums and other online communities.
Owned media, including wholly-owned content marketing efforts such as blog posts, brand journalism webinars, podcasts, videos and other visual content.
SOLD OUT — wouldn’t you love to see that next to your upcoming event too? I want that for you. PESOs make it happens. We know that PESOs ensure that you reach a larger audience, faster, and more often.
The more PESOs that you gather, the more clear and credible are your value, visibility, and voice… and you can quote me on that. ~ Tisha Hammond
If your PR team is solely relying on earned media publicity, then I’mma pray for you.
Entrepreneurs, artists, and founders: it’s okay to have faith AND a publicity squad that can get you to show up front & in the news.
Get those PESOs or get the squad who can do it for you.
Enjoy a memorable Memorial holiday weekend.
Cheers,
Tisha Hammond, The Small Business Cheerleader
President and Editor-in-Chief, AscentMediaPro.net
#publicist #mediarelations #presscoverage #design #artist #talent #ascentmediapronetwork #ascentmediaprodotnet #music #peso #storytelling #reachalargeraudience #peakperformancespeakers #influence #publicity #doneforyou #showup
Successful people do what unsuccessful people refuse to. That’s why Ascent Media Production (AMP) Network offers creative products, influential media promotion services, and relationships that help you show up out front and in the news.
Look for our upcoming stories about Dr. Eddie Connor and Elam B. King.
To suggest a spotlight feature story on an Entrepreneur or brand that you know: Contact Me.
